What is an experiential marketing activation?

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Experiential marketing

An activation lets people live the brand, not just hear about it

An experiential marketing activation is an initiative in which people take part first-hand in an experience linked to the brand, instead of just looking at a message. Orbital Shot is one example: the guest steps into the scene, is filmed by several cameras and receives a dynamic image to take away.

From Cantù, in the province of Como, we create activations of this kind for companies in Lombardy and Ticino.

Features

What makes an activation effective

Four recurring elements, which we adapt to every brand between Como, Brianza and Milan.

NewVisibility, communication and digital marketing agency in Cantù
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  • Direct participation by guests
  • A tangible keepsake to take away
  • Content ready for social media
  • Consistency with the brand tone
Network effect

Why it works even for those who were not there

Content shared by a guest reaches people who were not at the event, in Como as in Lugano. To turn this effect into a plan, we link it to your channels with the social media service.

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Portfolio

Experiences we have delivered

Contact

Let's build your experience

Tell us which audience you want to engage and we will start from the concept.

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Orbital Shot suits brand events and pop-up stores because the structure is portable and creates a draw that stops passers-by. Whoever steps in enjoys the experience and posts the content. We work from Cantù, in the province of Como, for brands with temporary spaces in Como, Milan and Brianza.

To link the activation to a social campaign, communication is planned before, during and after the event, using Orbital Shot content as the main material. Our team in Cantù, in the province of Como, follows the event and the channels for companies in Como, Milan and Lugano.

To distribute content with hashtags and QR codes, we make it easy to get from the shot to the guest's smartphone and give the posts a common marker. Our team in Cantù, near Como, sets up these tools for events in Brianza, Milan and Ticino.

Orbital Shot content gets shared because it surprises: guests see themselves in an image that rotates around them and want to show it to their contacts. Novelty, the queue and word of mouth do the rest, at corporate events in Como, Brianza and Milan.

You choose background and set design according to the event theme, the brand colours and the space at the venue: neutral to make the subject stand out, dedicated to make the brand recognisable. From Cantù, near Como, we oversee the design through to set-up in Milan, Brianza and Ticino.

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