A queue is the sign that the attraction works, but it has to be organised so that it becomes an advantage and not an obstacle. The space in front of the structure, the role of the host and the way the shots are delivered change from fair to fair. From our studio in Cantù, in the province of Como, we design the flow together with your team before the event.
A simple path avoids pointless waiting and keeps the atmosphere lively.
By starting from the brand identity: the colours, materials and message of the stand guide the set design, background and graphics of the final content, so visitors enjoy a single experience. The NewVisibility creative team in Cantù works with companies in Como, Brianza and Milan, starting from a discussion of the stand concept.
Yes: Orbital Shot showcases products, outfits and people from several points of view in an image that rotates around the subject, a language that suits furniture, fashion and design. We discuss it from Cantù with companies in Como, Brianza and Milan, areas where design and fashion are at home.
By setting goals first and then comparing them with what the stand generated: contacts collected, conversations started, content shared by guests. The indicators depend on the fair and the sector. From Cantù we help companies in Como, Milan and Canton Ticino set up measurement before the event.
Orbital Shot strengthens your brand image because it associates your brand with a fun, memorable experience that guests talk about on social media. Set design and graphics can echo your company identity, keeping the event consistent for companies in Como, Brianza and Milan.
An experiential marketing activation is an initiative in which people experience the brand first-hand instead of just seeing a message. Orbital Shot is one example: the guest steps into the scene and receives a dynamic image. We design them from Cantù, in the province of Como, for companies in Lombardy and Ticino.