Social media campaigns for pharma are not about talking to everyone, but about reliably presenting a company, its expertise and its products to the people who really matter. At NewVisibility, a communication agency in Cantù, in the province of Como, we define goals, audience and budget with you, build targeted ads and follow them every day, with a clear report at the end.
These are the foundations of our social media campaigns service, applied to a sector where presenting expertise and products reliably is what counts.
Every ad starts from a clear message and content approved by the company. We check the budget every day, moving resources to where they perform best. Discover our social media campaigns for pharmaceutical companies.
In the pharmaceutical sector, communication follows specific rules: what can be promoted, and to whom, should always be checked with the company's regulatory advisers before any ad is published.
Often, yes, especially when the company speaks to other businesses. LinkedIn campaigns for pharma reach companies and decision-makers, such as distributors, partners and operators, with targeted ads. LinkedIn works alongside Facebook and Instagram, choosing the audience by interests, behaviour and geographic area.
With lead generation for pharma: people who click on the ad reach a dedicated landing page or a form where they leave their details. This turns the campaign into real enquiries from partners, distributors or operators, which can be measured in the report together with people reached and interactions.
With B2B targeting for pharma: ads are shown to companies and decision-makers selected by interests, behaviour and geographic area, on LinkedIn, Facebook and Instagram. Each group, from distributors to partners and operators, receives a message designed for them, and remarketing reaches again those who have already visited the website.
In social media campaigns for pharma, clear content that tells the company's story works best: corporate videos on facilities, team, processes and products, with vertical versions for feed, reels and stories. The material is adapted to each platform's format and paired with a precise message and a call to action.
Remarketing for pharma reaches again, with a tailored message, people who have already visited the company's website or landing page without leaving an enquiry. In B2B, decisions take time and several steps: a targeted ad puts the company back in front of those still evaluating, in line with privacy rules.