Many pharmaceutical companies speak first and foremost to other businesses: distributors, partners, operators. LinkedIn ads for pharma make it possible to reach companies and decision-makers with targeted ads, in a professional setting. At NewVisibility we assess with you whether and how to combine LinkedIn with Facebook and Instagram, based on your goals and the audience to reach.
You don't have to choose a single channel: LinkedIn often works for the professional audience while Facebook and Instagram help make the company known more widely. We check the budget every day and at the end the report shows the results of each platform.
In the pharmaceutical sector, communication follows specific rules: what can be promoted, and to whom, should always be checked with the company's regulatory advisers before any ad is published.
Write to us: together we assess LinkedIn's role in your campaign.
With lead generation for pharma: people who click on the ad reach a dedicated landing page or a form where they leave their details. This turns the campaign into real enquiries from partners, distributors or operators, which can be measured in the report together with people reached and interactions.
With B2B targeting for pharma: ads are shown to companies and decision-makers selected by interests, behaviour and geographic area, on LinkedIn, Facebook and Instagram. Each group, from distributors to partners and operators, receives a message designed for them, and remarketing reaches again those who have already visited the website.
In social media campaigns for pharma, clear content that tells the company's story works best: corporate videos on facilities, team, processes and products, with vertical versions for feed, reels and stories. The material is adapted to each platform's format and paired with a precise message and a call to action.
Remarketing for pharma reaches again, with a tailored message, people who have already visited the company's website or landing page without leaving an enquiry. In B2B, decisions take time and several steps: a targeted ad puts the company back in front of those still evaluating, in line with privacy rules.
Before a social campaign in pharma, goals, audience and content must be clarified, and what can be promoted, and to whom, should be checked with the company's regulatory advisers. NewVisibility sets up the campaign on clear information and material approved by the company, but does not provide legal or regulatory advice.