An effective campaign starts with clear content. For a pharmaceutical company it means showing in an orderly way who it is, how it works and what it produces. We can use the corporate videos we produce for the sector, on facilities, team, processes and products, adapting them to each platform's format, with vertical versions for feed, reels and stories and short, precise copy.
The facilities where you work, the people on your team, the processes behind the quality of your work. Our team produces the videos in-house and adapts them to each placement. Discover our social media campaigns for pharmaceutical companies.
Several versions come from the same video: horizontal for LinkedIn and the feed, vertical for reels and stories, short extracts for ads. We often compare several creatives and move the budget to the one that works best with your audience.
In the pharmaceutical sector, communication follows specific rules: what can be promoted, and to whom, should always be checked with the company's regulatory advisers before any ad is published.
Remarketing for pharma reaches again, with a tailored message, people who have already visited the company's website or landing page without leaving an enquiry. In B2B, decisions take time and several steps: a targeted ad puts the company back in front of those still evaluating, in line with privacy rules.
Before a social campaign in pharma, goals, audience and content must be clarified, and what can be promoted, and to whom, should be checked with the company's regulatory advisers. NewVisibility sets up the campaign on clear information and material approved by the company, but does not provide legal or regulatory advice.
The budget of a pharmaceutical social campaign depends on goals, audience, platforms, geographic area and duration: a B2B campaign on LinkedIn has different needs from an awareness campaign on Facebook and Instagram. We define it together and check it every day, moving resources to where they perform best.
The results of pharmaceutical social campaigns are measured with data: people reached, interactions and conversions, such as the enquiries collected through landing pages and forms. We monitor the campaign every day, adjust course based on how the audience responds and deliver a clear report at the end.
A good social campaign agency for pharma works methodically: it defines goals, audience and budget with you, prepares clear content for the company to review, checks spending every day and delivers clear reports. NewVisibility, in Cantù, in the province of Como, works with companies in Como, Milan and Lugano.