Measuring is how you understand what works. During the campaign we monitor every day how the audience responds and move resources to the ads, platforms and audiences that perform best. At the end you receive a clear report with people reached, interactions and conversions: concrete data to decide the next steps for your company's communication.
The report is not just a list of figures: we go through it with you and point out what worked and what to improve, as in all our social media campaigns for pharmaceutical companies.
The final report sums up daily work: tests between ads and audiences, data measurement and optimisation along the way. Measuring conversions requires correctly configured tracking tools, which we check together before starting.
A good social campaign agency for pharma works methodically: it defines goals, audience and budget with you, prepares clear content for the company to review, checks spending every day and delivers clear reports. NewVisibility, in Cantù, in the province of Como, works with companies in Como, Milan and Lugano.
Because social media campaigns for pharmaceutical companies make it possible to present expertise, processes and products clearly and in an orderly way to the right audience, often partners, distributors and operators. Goals, audience and budget are defined together, ads are monitored every day and enquiries arrive through dedicated landing pages and forms.
Often, yes, especially when the company speaks to other businesses. LinkedIn campaigns for pharma reach companies and decision-makers, such as distributors, partners and operators, with targeted ads. LinkedIn works alongside Facebook and Instagram, choosing the audience by interests, behaviour and geographic area.
With lead generation for pharma: people who click on the ad reach a dedicated landing page or a form where they leave their details. This turns the campaign into real enquiries from partners, distributors or operators, which can be measured in the report together with people reached and interactions.
With B2B targeting for pharma: ads are shown to companies and decision-makers selected by interests, behaviour and geographic area, on LinkedIn, Facebook and Instagram. Each group, from distributors to partners and operators, receives a message designed for them, and remarketing reaches again those who have already visited the website.