A pharmaceutical company rarely has just one audience. With targeting by interests, behaviour and geographic area we separate the groups that matter to you and prepare a dedicated ad for each, on the platforms where they spend their time. Less waste, more contacts that really count, and readable results for each audience in the final report.
It is the same method we apply across the pharmaceutical sector, within our social media campaigns for pharmaceutical companies.
In the first days we compare several audiences and ads and move the budget to those that respond best. At the end the report shows people reached, interactions and conversions for each group, so you know where it is worth investing in future campaigns.
In the pharmaceutical sector, communication follows specific rules: what can be promoted, and to whom, should always be checked with the company's regulatory advisers before any ad is published.
Write to us: together we build audiences and messages.
In social media campaigns for pharma, clear content that tells the company's story works best: corporate videos on facilities, team, processes and products, with vertical versions for feed, reels and stories. The material is adapted to each platform's format and paired with a precise message and a call to action.
Remarketing for pharma reaches again, with a tailored message, people who have already visited the company's website or landing page without leaving an enquiry. In B2B, decisions take time and several steps: a targeted ad puts the company back in front of those still evaluating, in line with privacy rules.
Before a social campaign in pharma, goals, audience and content must be clarified, and what can be promoted, and to whom, should be checked with the company's regulatory advisers. NewVisibility sets up the campaign on clear information and material approved by the company, but does not provide legal or regulatory advice.
The budget of a pharmaceutical social campaign depends on goals, audience, platforms, geographic area and duration: a B2B campaign on LinkedIn has different needs from an awareness campaign on Facebook and Instagram. We define it together and check it every day, moving resources to where they perform best.
The results of pharmaceutical social campaigns are measured with data: people reached, interactions and conversions, such as the enquiries collected through landing pages and forms. We monitor the campaign every day, adjust course based on how the audience responds and deliver a clear report at the end.