Pharma is a sector where communication follows specific rules. That is why a social campaign for a pharmaceutical company starts with a preparation phase: goals, audience, messages and content are defined together and submitted to the company's regulatory advisers for review. Only then do we set up the ads and follow them every day.
Our job is to define the strategy, prepare clear content, manage the ads and measure their results, with a report at the end. Legal and regulatory assessments remain with the company and its advisers. Discover our social media campaigns for pharmaceutical companies and how we work across the pharmaceutical sector.
The budget of a pharmaceutical social campaign depends on goals, audience, platforms, geographic area and duration: a B2B campaign on LinkedIn has different needs from an awareness campaign on Facebook and Instagram. We define it together and check it every day, moving resources to where they perform best.
The results of pharmaceutical social campaigns are measured with data: people reached, interactions and conversions, such as the enquiries collected through landing pages and forms. We monitor the campaign every day, adjust course based on how the audience responds and deliver a clear report at the end.
A good social campaign agency for pharma works methodically: it defines goals, audience and budget with you, prepares clear content for the company to review, checks spending every day and delivers clear reports. NewVisibility, in Cantù, in the province of Como, works with companies in Como, Milan and Lugano.
Because social media campaigns for pharmaceutical companies make it possible to present expertise, processes and products clearly and in an orderly way to the right audience, often partners, distributors and operators. Goals, audience and budget are defined together, ads are monitored every day and enquiries arrive through dedicated landing pages and forms.
Often, yes, especially when the company speaks to other businesses. LinkedIn campaigns for pharma reach companies and decision-makers, such as distributors, partners and operators, with targeted ads. LinkedIn works alongside Facebook and Instagram, choosing the audience by interests, behaviour and geographic area.