NewVisibility is an agency with more than 20 years of experience, based in Cantù, in the province of Como. For pharmaceutical companies' social media campaigns we bring strategy, B2B targeting, content and budget control together in one in-house team that also produces corporate videos. We work with companies in Como, Brianza, Milan, Lugano and Canton Ticino, with a clear method and reports to base decisions on.
Between Lombardy and Canton Ticino
Being in Cantù means working closely with companies in the area, between Como, Milan and Lugano. Discover how we work across the pharmaceutical sector and our social media campaigns for pharmaceutical companies.


Strategy, content and campaigns together
Strategy, video and ad management come from the same team: fewer hand-offs and consistent communication on LinkedIn, Facebook and Instagram. Every project starts from concrete goals and a shared plan.
In the pharmaceutical sector, communication follows specific rules: what can be promoted, and to whom, should always be checked with the company's regulatory advisers before any ad is published.
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Because social media campaigns for pharmaceutical companies make it possible to present expertise, processes and products clearly and in an orderly way to the right audience, often partners, distributors and operators. Goals, audience and budget are defined together, ads are monitored every day and enquiries arrive through dedicated landing pages and forms.
Often, yes, especially when the company speaks to other businesses. LinkedIn campaigns for pharma reach companies and decision-makers, such as distributors, partners and operators, with targeted ads. LinkedIn works alongside Facebook and Instagram, choosing the audience by interests, behaviour and geographic area.
With lead generation for pharma: people who click on the ad reach a dedicated landing page or a form where they leave their details. This turns the campaign into real enquiries from partners, distributors or operators, which can be measured in the report together with people reached and interactions.
With B2B targeting for pharma: ads are shown to companies and decision-makers selected by interests, behaviour and geographic area, on LinkedIn, Facebook and Instagram. Each group, from distributors to partners and operators, receives a message designed for them, and remarketing reaches again those who have already visited the website.
In social media campaigns for pharma, clear content that tells the company's story works best: corporate videos on facilities, team, processes and products, with vertical versions for feed, reels and stories. The material is adapted to each platform's format and paired with a precise message and a call to action.