Lead generation is the step that turns visibility into enquiries. In pharma, where the audience is often made up of companies and operators, it means taking those who click to a page designed for a single goal, with the essential information and a simple form. At NewVisibility we design ads, landing pages and forms as a single journey, and measure it every day.
Every enquiry collected appears in the report together with people reached and interactions, so you know how the campaign performed. Data collection must comply with privacy rules: notices and consents should be checked with the company's advisers. Finally, remarketing reaches again those who visited the landing page without filling in the form.
With B2B targeting for pharma: ads are shown to companies and decision-makers selected by interests, behaviour and geographic area, on LinkedIn, Facebook and Instagram. Each group, from distributors to partners and operators, receives a message designed for them, and remarketing reaches again those who have already visited the website.
In social media campaigns for pharma, clear content that tells the company's story works best: corporate videos on facilities, team, processes and products, with vertical versions for feed, reels and stories. The material is adapted to each platform's format and paired with a precise message and a call to action.
Remarketing for pharma reaches again, with a tailored message, people who have already visited the company's website or landing page without leaving an enquiry. In B2B, decisions take time and several steps: a targeted ad puts the company back in front of those still evaluating, in line with privacy rules.
Before a social campaign in pharma, goals, audience and content must be clarified, and what can be promoted, and to whom, should be checked with the company's regulatory advisers. NewVisibility sets up the campaign on clear information and material approved by the company, but does not provide legal or regulatory advice.
The budget of a pharmaceutical social campaign depends on goals, audience, platforms, geographic area and duration: a B2B campaign on LinkedIn has different needs from an awareness campaign on Facebook and Instagram. We define it together and check it every day, moving resources to where they perform best.