In pharmaceutical B2B, decisions are rarely made on the first visit. Remarketing works precisely in this phase: we reach again those who visited the website or landing page, with an ad that picks up on what they saw and invites them to take a step forward. At the same time we find new audiences similar to your best contacts, to grow your network.
Remarketing starts from your website: those who visited it can find the company again on LinkedIn, Facebook or Instagram, with a message consistent with the page they saw. We check the budget every day. To do this the website must be set up to recognise visitors in line with privacy rules: we check this together, and for legal aspects it is best to consult the company's advisers.
Remarketing and new audiences complement each other, as in all our social media campaigns for pharmaceutical companies.
Write to us: together we set up remarketing.
Before a social campaign in pharma, goals, audience and content must be clarified, and what can be promoted, and to whom, should be checked with the company's regulatory advisers. NewVisibility sets up the campaign on clear information and material approved by the company, but does not provide legal or regulatory advice.
The budget of a pharmaceutical social campaign depends on goals, audience, platforms, geographic area and duration: a B2B campaign on LinkedIn has different needs from an awareness campaign on Facebook and Instagram. We define it together and check it every day, moving resources to where they perform best.
The results of pharmaceutical social campaigns are measured with data: people reached, interactions and conversions, such as the enquiries collected through landing pages and forms. We monitor the campaign every day, adjust course based on how the audience responds and deliver a clear report at the end.
A good social campaign agency for pharma works methodically: it defines goals, audience and budget with you, prepares clear content for the company to review, checks spending every day and delivers clear reports. NewVisibility, in Cantù, in the province of Como, works with companies in Como, Milan and Lugano.
Because social media campaigns for pharmaceutical companies make it possible to present expertise, processes and products clearly and in an orderly way to the right audience, often partners, distributors and operators. Goals, audience and budget are defined together, ads are monitored every day and enquiries arrive through dedicated landing pages and forms.