These are the steps we follow for the pages of websites of companies between Como and Milan.
Structure
Headings and paragraphs that guide the reader
A well-structured SEO text uses a clear main title, subheadings that anticipate the content and short paragraphs devoted to a single topic. In Cantù we set up the structure before writing, so every section answers a question and anyone looking for information about Como or Brianza finds the point that interests them straight away.
The first sentence of each section should give the answer, and the following paragraphs go into more detail.
Step by step
How we build the structure of a text
- A single main title that contains the topic
- Subheadings in logical order, one for each question
- Short paragraphs and lists where needed
- Links to related pages to find out more The website service
The title contains the keyword and says what the page is about, while the meta description presents it and invites a click. Each page needs different ones. We write them in Cantù together with the copy, for websites of companies in Como, Milan and Lugano.
The length of an SEO text has no fixed number: it depends on the topic, the search intent and the competitors. It should be as long as needed to answer well. In Cantù we assess it case by case, for companies between Como and Milan.
The keyword goes in the natural places of the text, such as the title, the first sentence and the subheadings, along with synonyms and variants. No forced repetition. It is the approach of our team in Cantù for websites of companies in Como and Brianza.
A good category page contains a clear title, an original introduction, products in a logical order and links to nearby categories. For online shops in Como and Brianza it is often the page that captures the broadest searches, so it must be treated like a service page.
Duplicate content is spotted by comparing the copy, titles and topics of all the pages, with analysis tools and human reading. Then you decide whether to rewrite, merge or redirect. We do it from Cantù for websites of companies in Como, Milan and Lugano.