To keep the brand voice in AI-generated texts, you need to give the AI a reference: words you use, words you avoid, examples of texts that represent you and a well-defined audience. Without these instructions, AI tends to write in a neutral way, the same as many other websites.
In Cantù we start by talking with you: how your company speaks, who it addresses, what sets it apart. Then we guide the AI with these rules and the editor refines every text, for companies in Como, Brianza and Milan. If you need to define or renew your brand image, we cover it on the visual identity and logo page.
Tell us about your company: we work with businesses in Como, Lugano and Milan.
AI works as a research assistant: it suggests topics, customer questions and article structures, which the editor selects and verifies. In Cantù we use it this way to build editorial plans for companies in Como, Brianza and Milan, always starting from real keywords and goals.
You avoid errors in AI texts by verifying every source, figure and claim, not publishing numbers that cannot be proven and doing a final human proofread. In Cantù we apply these checks to the texts of companies in Como, Brianza, Milan and Lugano before every publication.
AI supports translation, but you need keywords for each language and a final review to truly adapt the texts to the market. In Cantù we support multilingual websites for companies in Como, Milan and Canton Ticino/Lugano, also taking care of page structure.
SEO content works if it improves visibility, interest and actions: rankings and clicks, reading time and leads generated. In Cantù we choose the right indicators for each page with you, so companies in Como, Brianza and Milan read useful numbers and not just charts.
The keyword goes in the natural places of the text, such as the title, the first sentence and the subheadings, along with synonyms and variants. No forced repetition. It is the approach of our team in Cantù for websites of companies in Como and Brianza.