How do you link content to the leads generated?

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To link content and leads you track the path that takes a visitor from a page to an enquiry.

A company in Como or Cantù wants to know which texts really bring phone calls, completed forms and quote requests: it is the step that turns SEO into results.

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The path

From the page to the enquiry

We set up the events to measure on the website: form submissions, clicks on phone numbers, requests from specific pages. This way every lead can be traced back to the page it started from, in compliance with privacy rules.


In-house team

Work on the code, together with SEO

We develop the websites ourselves, so we can build the tracking directly into the code, for companies between Brianza, Milan and Canton Ticino. Find out about the SEO content service.

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Portfolio

Web projects

Which leads does your content bring?

Let's talk it through with our Cantù team.

Services of interest

You tell by comparing, for each article, organic visits, reading and leads generated, not just the number of clicks. For company blogs in Como, Brianza and Milan, our team in Cantù identifies the articles to update, strengthen or link better.

An SEO report contains rankings, organic traffic, leads generated and next steps, and it is periodic: format and frequency are agreed with you. We read it together, from Cantù or remotely, for companies in Como, Brianza, Milan and Ticino.

After a report you start from the pages with the most room for improvement and prioritise actions: update, merge or create content. The team in Cantù agrees the actions with you, for companies in Como, Brianza and Milan, based on goals and resources.

You use AI images and video with brand consistency, human control and descriptive alt text, preferring real photos and video when authenticity is needed. In Cantù we produce photos and video with our in-house team and combine them with AI content for companies in Como and Milan.

You discover customer keywords by listening to their questions, looking at search engine suggestions and reading website data, then checking them with analytics tools. It is the method we follow in Cantù, in the province of Como, for companies across Brianza, Milan and Lugano.

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