Long-tail keywords are longer, more specific phrases; generic ones are short, broad terms. Usually a balance is chosen, depending on the goals of the website.
There is no answer that works for everyone. It depends on the competition in the sector, the authority the website has already built and what you want to achieve: become known or collect leads. In our work in Cantù we combine broad terms for the main pages with specific phrases for guides, FAQs and product pages.
For online shops the topic is linked to product pages: we discuss it on the E-commerce page.
For companies in Como, Brianza, Milan and Lugano, specific searches, often tied to an area, are the ones that bring people closest to contacting you.
Tell us about your business: we reply from Cantù, near Como.
For a business in Como or Brianza, you combine service and location the way people use them and check what is really searched: this is local keyword research. We do it in Cantù, in the province of Como, also for businesses in Milan and Lugano.
You assign keywords with a keyword map: each page has one main keyword, supported by related terms and the search intent. We build the map in Cantù, near Como, for company websites in Brianza, Milan and Canton Ticino.
Keyword cannibalisation happens when several pages of a website target the same keyword and compete with each other. You avoid it with a keyword map and a distinct intent for each page. We audit websites in Cantù, in the province of Como, for companies in Brianza, Milan and Lugano.
A well-structured SEO text has a clear title, a subheading for each topic and short paragraphs that answer straight away. Readers find the information and search engines understand the page. It is the method we use in Cantù for websites of companies in Como and Brianza.
You choose article topics starting from customers' real questions, keywords and competitor analysis. In Cantù and Como we build a topic calendar linked to the company's services, so every article has a precise purpose.
