It starts with listening
The first step for an Open AI campaign is a conversation with the agency to clarify who you are, what you offer and what you want to achieve. Only then does it make sense to talk about ads: an effective campaign requires understanding when, why and in what context your product or service is relevant to the user.
From our studio in Cantù, in the province of Como, we meet companies in Brianza, Milan and Canton Ticino.
Arrange a discussionPoints for the first discussion
You do not need perfect documents: clear ideas on these points are enough.
What is your goal?
Write to us: we will get back to you from Cantù, near Como.
Before the first meeting it helps to prepare information about your brand: products or services, strengths, audience, goals, website and existing material. You do not need everything defined: we meet in our studio in Cantù, near Como, to sort it out together, even if you are in Milan or Lugano.
You need your brand's materials and information: details of the offer, logo and tone of communication, website and content already published. The exact list is defined together based on the goals. The Cantù team, in the province of Como, can also help you prepare what is missing.
The work proceeds from strategy to publishing the ads in three steps: goals and contexts, ad creation with several headline and text variants, then publishing and monitoring. The Cantù team, near Como, supports you with clear reports, even if you are in Milan.
An Open AI campaign needs a landing page with a clear goal, a message consistent with the ad and a clearly visible action. It is an activity complementary to campaign management, which the Cantù team can build for companies in Como and Brianza.
Ask how the agency sets up strategy, creates ads, optimises and reports data. The questions to ask an agency help you understand its method: a serious partner, in Como as in Milan, explains stages and responsibilities and separates advertising budget from service, without guaranteeing results.