How does the work proceed from strategy to publishing the ads?

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NewVisibility, communication and digital marketing agency in Cantù
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The workflow

From strategy to ads

The work proceeds from strategy to publishing the ads in an orderly way: first goals, contexts and benefits to highlight are defined, then ads are created with several headline and text variants, and finally the campaign is published and its progress monitored.

The Cantù team, near Como, follows every step and keeps you updated with clear reports.

The stages

Three stages, one path

Each stage prepares the next, for companies in Como, Brianza and Milan.

Strategy
When, why and where the product is relevant
Creativity
Benefit-led ads, with several variants
Publishing
Campaign launch and monitoring
Optimisation
Adjustments to investment, creativity and strategy
Portfolio

Examples of our work

Want to see the process in detail?

Write to us and we will reply from our studio in Cantù.

Services of interest

During the campaign you stay in touch through regular updates and clear performance reports, with methods and frequency agreed together. Being in Cantù, a few kilometres from Como, we can also meet companies in Brianza in person.

Working with the company's in-house team succeeds with clear roles and constant dialogue: your team knows products and market, we handle strategy, creative and optimisation. We work from Cantù, in the province of Como, with contacts at companies in Brianza, Milan and Ticino.

You decide whether to continue, change or stop a campaign by looking at the data against the initial goals. The clear reports prepared by our team in Cantù, near Como, show which messages and contexts work and guide the choice, for companies in Como, Brianza and Milan.

To get started we need information about your company, offer, goals, available materials (texts, images, video, visual identity) and the website pages to send people to. If something is missing, we define it together in our studio in Cantù, near Como, with companies from Milan, Brianza and Ticino.

Yes, you can consider a test campaign on ChatGPT Ads together with the agency, defining goals and commitment according to the project. A gradual start lets you see which messages generate the most interest. NewVisibility discusses it in Cantù with companies in Como, Brianza and Milan.

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