How do you set up the strategy of an Open AI campaign?

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The strategy of an Open AI campaign starts from a simple question: when, why and in what context is your offer relevant to people using artificial intelligence.

In Cantù, in the province of Como, our marketing team sets up every ChatGPT Ads campaign before writing the first ad: goals, context, audience and the benefits to communicate. Publishing an ad is not enough, you need a process consistent with your brand and your website.

Strategy

What we define before starting

For companies in Como, Brianza, Milan and Canton Ticino, the strategy puts in order the elements that guide the whole campaign.

Goals
What the campaign should achieve for your business
Context
When and why your offer is relevant to the user
Audience
Who we want to reach and with what needs
Benefits
The strengths to put at the centre of the ads
Our method

A bespoke strategy, not a standard template

We follow every stage: strategy, ad creation and performance optimisation. If you want to understand how to set up your campaign, start from the page on Open AI campaigns or talk to us directly.

Talk to the team
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Portfolio

Some of our work

Want to set up your campaign strategy?

Tell us about your company: we will get back to you from our studio in Cantù.

Services of interest

The strategy of an Open AI campaign is defined by starting from business, goals, audience and the context in which the offer is relevant, then choosing messages and creative. In Cantù, in the province of Como, NewVisibility sets up this plan with companies before writing the ChatGPT Ads ads.

The goals of a ChatGPT Ads campaign are set starting from what the business needs, such as becoming known or generating enquiries, and are turned into messages and criteria for reading reports. The Cantù team defines them together with companies in Como, Brianza and Milan.

You can tell when a product is relevant to the user by assessing at what moment, for what need and in what situation your offer can truly help them. This is the analysis NewVisibility carries out in Cantù, near Como, for companies in Brianza, Milan and Lugano.

The right audience for advertising on ChatGPT is identified by starting from current customers, the needs they recognise in your offer and their objections. In Cantù, in the province of Como, we help local companies describe their ideal customers before writing the ads.

To get started we need information about your company, offer, goals, available materials (texts, images, video, visual identity) and the website pages to send people to. If something is missing, we define it together in our studio in Cantù, near Como, with companies from Milan, Brianza and Ticino.

To highlight the benefits, features are turned into concrete advantages for buyers and each strength gets its own headline and text variant. This is the method of the Cantù team, in the province of Como, for companies in Como, Brianza and Milan.

A B2B Open AI campaign in Milan or Brianza is set up by starting from who makes the purchasing decision and the problems the offer solves, with precise messages and well-handled sales enquiries. NewVisibility, a Cantù agency in the province of Como, builds the strategy on these elements.

For a brand that sells between Lugano and Ticino, the strategy considers the target market, the language of the messages, the benefits of the offer and consistency with the website. We work from Cantù, close to the border, with a single team for marketing, development, photo and video.

The mistakes to avoid in a ChatGPT Ads campaign strategy are vague goals, generic ads and no plan to optimise over time. In Cantù, near Como, we help companies in Brianza and Milan avoid them from the very start.

Entrusting the strategy to a marketing agency in Cantù means having an in-house team covering marketing, development, photo and video, CSSDA awards on some websites and our own managed servers. NewVisibility supports companies in Como, Milan and Lugano, a few kilometres from its studio.

With ChatGPT Ads you can pursue goals such as brand visibility, reaching potential customers, qualified traffic and new business opportunities. They should be defined before you start. The Cantù team helps companies in Como, Brianza and Milan choose them realistically.

By dedicating a specific message to each advantage, with its own headlines and texts. Together with the company you identify the strengths that matter and turn them into distinct ads, designed for different needs. In Cantù, near Como, our team supports companies between Milan and Lugano.

The success of a ChatGPT Ads campaign is measured by comparing data with the marketing goals set at the start, whether visibility or qualified contacts. In Cantù, near Como, we start from the client's goals and follow them with monitoring and understandable reports.

Advertising on AI is most relevant for products and services that people assess, compare and want to understand before choosing. NewVisibility, an agency in Cantù (Como), analyses with companies in Como and Milan when and in what context their offer is relevant.

The goals of the first Open AI campaign should be few and concrete: increasing brand visibility or reaching potential customers. We define them together in the first meeting, at our studio in Cantù (Como) or remotely, for companies in Brianza, Milan and Canton Ticino.

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