How do you tell when and in what context a product is relevant to the user?

Understanding when a product is relevant to the user means putting yourself in the shoes of someone looking for an answer and asking whether your offer can truly help them.

Publishing an ad is not enough: you need to understand when, why and in what context a product or service makes sense for the person who sees it. We handle this from our studio in Cantù, near Como, with companies in Brianza and Milan.

When

At what point in the user's journey your offer can be useful.

Why

Which user need your offer solves, in concrete terms.

In what context

In what situation the message makes sense and does not feel out of place.

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Our approach

Relevance before creativity

We work with companies between Como, Milan and Lugano: for each one we think about the context in which the offer has value, then we write the ads and monitor what works.

Talk to us about it
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Portfolio

Our work

Want to understand where your offer is relevant?

Tell us what you offer: we will get back to you from Cantù.

Services of interest

The right audience for advertising on ChatGPT is identified by starting from current customers, the needs they recognise in your offer and their objections. In Cantù, in the province of Como, we help local companies describe their ideal customers before writing the ads.

To get started we need information about your company, offer, goals, available materials (texts, images, video, visual identity) and the website pages to send people to. If something is missing, we define it together in our studio in Cantù, near Como, with companies from Milan, Brianza and Ticino.

To highlight the benefits, features are turned into concrete advantages for buyers and each strength gets its own headline and text variant. This is the method of the Cantù team, in the province of Como, for companies in Como, Brianza and Milan.

Advertising on AI is most relevant for products and services that people assess, compare and want to understand before choosing. NewVisibility, an agency in Cantù (Como), analyses with companies in Como and Milan when and in what context their offer is relevant.

The goals of the first Open AI campaign should be few and concrete: increasing brand visibility or reaching potential customers. We define them together in the first meeting, at our studio in Cantù (Como) or remotely, for companies in Brianza, Milan and Canton Ticino.

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