A few well-chosen indicators are worth more than a dashboard full of numbers.
From Cantù we help companies in Milan, Como and Ticino tell useful data from decorative data, linking it to the goals of the strategy.
Indicators
What to monitor in a campaign
The indicators to monitor in an Open AI campaign depend on the goal: there is no list that suits everyone. For companies in Como and Brianza we choose a few indicators, tied to what really matters for the business.
Visibility
Whether the ad reaches the right people
Interest
Which messages catch attention
Context
In which situations the ad works
Investment
How the budget is distributed
Enquiries
How many contacts the campaign brings
Reading
From indicators to choices
Indicators become useful when they guide an action: changing a message, reviewing a context, redistributing the investment. To find out more about how we work on creative, read the Creative strategy page.
Which indicators matter to you?
Write to us: we reply from Cantù.
You link the campaign to contacts by defining from the start what counts as a result and how the company handles enquiries. From Cantù we support companies in Como and Milan, assessing the website and management tools as activities complementary to the campaign.
To read the data you start from the goals, look at messages, contexts and use of the investment, and identify the most useful actions. In Cantù we help companies in Como and Brianza turn the report into a clear list of priorities.
Return on investment is assessed by comparing what you spend, between advertising budget and management, with the value generated for the business. No agency can promise results in advance: in Cantù we first define what a contact is worth for companies in Como and Milan.
To assess an agency quote for ChatGPT Ads, what matters is understanding what it includes: strategy, ads in several variants, optimisation, clear reports and an advertising budget separate from the service. In Cantù, NewVisibility explains each item to companies in Como, Brianza and Milan.
You decide whether to continue, change or stop a campaign by looking at the data against the initial goals. The clear reports prepared by our team in Cantù, near Como, show which messages and contexts work and guide the choice, for companies in Como, Brianza and Milan.