Technical tracking and contact management are complementary activities to assess together.
With the in-house team in Cantù, development and marketing work side by side, for companies between Milan, Como and Lugano.
Contacts
From campaign to sales enquiry
To link a campaign to contacts and sales enquiries you need to define from the start what counts as a result and how the company handles the people who get in touch. In Cantù, for companies in Como and Brianza, we discuss this already at the strategy stage.
How do you handle contacts from campaigns?
Let's talk about it with us in Cantù.
To read the data you start from the goals, look at messages, contexts and use of the investment, and identify the most useful actions. In Cantù we help companies in Como and Brianza turn the report into a clear list of priorities.
Return on investment is assessed by comparing what you spend, between advertising budget and management, with the value generated for the business. No agency can promise results in advance: in Cantù we first define what a contact is worth for companies in Como and Milan.
Report content and frequency are agreed with the agency at the start, based on the goals and on who will read them in the company. NewVisibility, in Cantù, defines together with companies in Como, Brianza and Milan what to show and when to review the data.
You decide whether to continue, change or stop a campaign by looking at the data against the initial goals. The clear reports prepared by our team in Cantù, near Como, show which messages and contexts work and guide the choice, for companies in Como, Brianza and Milan.
To optimise an Open AI campaign you analyse performance data and act over time on investment, creative and strategy, working out which messages and contexts attract the most interest. We do this from Cantù (Como) for companies in Como, Brianza and Milan.