How we think about data
A data point only makes sense when compared with a goal. That is why we look at performance, messages, contexts and use of the investment together before changing anything.
- what works and should be kept
- what needs correcting
- what is worth trying
Deciding with a method
Decisions concern investment, creative and strategy. For companies between Milan and Lugano we combine the reading of the data with a discussion with the team. Also find out about our work on SEO content.
Contact us
Return on investment is assessed by comparing what you spend, between advertising budget and management, with the value generated for the business. No agency can promise results in advance: in Cantù we first define what a contact is worth for companies in Como and Milan.
Report content and frequency are agreed with the agency at the start, based on the goals and on who will read them in the company. NewVisibility, in Cantù, defines together with companies in Como, Brianza and Milan what to show and when to review the data.
Results are compared with other channels using shared goals and the same method of reading data, remembering that each channel has a different role. From Cantù we help companies in Como and Milan see the overall picture of Open AI, Google and social campaigns.
To optimise an Open AI campaign you analyse performance data and act over time on investment, creative and strategy, working out which messages and contexts attract the most interest. We do this from Cantù (Como) for companies in Como, Brianza and Milan.
To track traffic from ChatGPT Ads you define what to measure and prepare the website to recognise where visits come from and what actions are taken. It is work complementary to the campaign, which we assess from Cantù with companies in Como, Brianza and Milan.