What is advertising on ChatGPT and how does a ChatGPT Ads campaign work?

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Advertising on ChatGPT is a new way to put your brand in front of people who look for answers with artificial intelligence.

ChatGPT Ads campaigns, or Open AI campaigns, bring your ads into a context where users are already exploring a need. In Cantù, in the province of Como, NewVisibility designs and manages bespoke campaigns: strategy, ad creation and performance optimisation, with a clear view of what your business needs.

How it works

The stages of a ChatGPT Ads campaign

A campaign is not just about publishing an ad: it takes a process. These are the elements we work on with companies in Como, Brianza, Milan and Canton Ticino.

Strategy
Understanding when, why and in what context your product or service is relevant to the user
Creative
Specific, benefit-driven ads, with several variants of headlines and copy
Management
Monitoring performance and analysing data over time
Optimisation
Adjustments to investment, creative and strategy
Reports
Clear reports on performance
Good to know

A paid ad, not an organic mention

Advertising on ChatGPT is a paid campaign, different from the organic presence in AI answers, which is built with AIO optimisation. The two approaches can coexist in your brand's marketing strategy.

If you want to understand which one suits your company, our in-house team in Cantù can guide you in the choice, without unrealistic promises.

Tell us about your project
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Portfolio

Some of our team's work

Want to find out if ChatGPT Ads is right for you?

Tell us about your business: we will reply from our studio in Cantù, near Como.

Services of interest

Advertising on ChatGPT means showing a brand's ads where people talk with artificial intelligence. It lets you reach users who are already exploring a topic. NewVisibility, a web agency in Cantù, in the province of Como, designs bespoke campaigns for companies in Como, Brianza and Milan.

ChatGPT Ads campaigns are bespoke advertising campaigns that increase brand visibility and reach potential customers in the AI context. NewVisibility, in Cantù near Como, supports every stage, from strategy to ad creation and optimisation, for companies in Como, Brianza and Milan.

Advertising where artificial intelligence is used means reaching users while they are already focused on their need. The brand can stand out in a new context. The NewVisibility team in Cantù helps companies in Como, Brianza and Milan assess this opportunity with a clear method.

An Open AI campaign stands out mainly for its context: the ad meets the user during a dialogue with AI, and has to be written accordingly. Strategy, goals and optimisation stay the same. From Cantù, near Como, we coordinate the different channels for companies in Brianza, Milan and Lugano.

With AI, searching for products and services becomes a conversation: users describe their need in their own words and reach a choice step by step. For companies in Como and Brianza, this means explaining clearly why their offer is relevant. NewVisibility, in Cantù, supports them.

With ChatGPT Ads you can pursue goals such as brand visibility, reaching potential customers, qualified traffic and new business opportunities. They should be defined before you start. The Cantù team helps companies in Como, Brianza and Milan choose them realistically.

No: an ad on ChatGPT is paid, while appearing in AI answers is the result of organic work on content, known as AIO optimisation. The two approaches can complement each other. In Cantù, near Como, we help companies in Brianza, Milan and Lugano choose.

A ChatGPT Ads campaign managed by an agency includes three stages: strategy, ad creation and performance optimisation, with clear reports. NewVisibility handles all of them with an in-house team in Cantù, in the province of Como, for companies in Brianza, Milan and Canton Ticino.

Because advertising on AI lets a company in Como or Brianza claim a new space of visibility early, including towards Milan and Canton Ticino. Considering it does not oblige you to invest: the point is to understand whether it makes sense. NewVisibility, in Cantù, helps you do that.

Choosing a marketing agency in Cantù like NewVisibility means having an in-house team covering development, photo, video and marketing, which handles strategy, ads and optimisation. A concrete partner for companies in Como, Brianza, Milan and Lugano, with international CSSDA awards on our websites.

The strategy of an Open AI campaign is defined by starting from business, goals, audience and the context in which the offer is relevant, then choosing messages and creative. In Cantù, in the province of Como, NewVisibility sets up this plan with companies before writing the ChatGPT Ads ads.

You start from a clear benefit for the user, with a direct headline and concrete text. The marketing team in Cantù, in the province of Como, starts from the client's offer and the context in which it can be relevant, then prepares several headline and text variants to compare.

Companies with a clear offer, benefits to tell and defined goals benefit from ChatGPT Ads campaigns. NewVisibility, a marketing agency in Cantù in the province of Como, helps businesses in Como and Brianza understand whether this lever suits their case, without promising results.

You pair ChatGPT Ads with AIO optimisation by treating the ad as a paid presence and AIO as an organic presence in AI answers: they are different tools that do not replace each other. We handle them from Cantù, in the province of Como, for companies between Milan and Lugano.

The cost of a ChatGPT Ads campaign depends on goals, advertising budget, number of creative variants, analysis and optimisation work and the reports required. There is no one-size-fits-all rate: NewVisibility, in Cantù, assesses these factors with companies in Como, Brianza and Milan before proposing a quote.

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