What is the difference between an Open AI campaign and campaigns on other channels?

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An Open AI campaign differs from campaigns on other channels mainly in the context where the ad meets the user: a dialogue with artificial intelligence.

The moment the message is seen changes and, as a result, so does the way ads are written. What stays the same is the need for a strategy, clear goals and continuous optimisation. For companies in Como and Milan we manage the different channels in a coordinated way.

The context

On ChatGPT the ad appears within a conversation, so it has to be designed to be relevant at that moment.

The other channels

Every channel has its own logic. For Google campaigns and social campaigns we work with dedicated pages.

The method

Strategy, ads and optimisation remain the core of the work, whichever channel you choose.

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Portfolio

Projects from our studio in Brianza

Which mix of channels is right for you?

Let's talk with the Cantù team: we work with companies in Como, Milan and Canton Ticino.

Services of interest

With AI, searching for products and services becomes a conversation: users describe their need in their own words and reach a choice step by step. For companies in Como and Brianza, this means explaining clearly why their offer is relevant. NewVisibility, in Cantù, supports them.

With ChatGPT Ads you can pursue goals such as brand visibility, reaching potential customers, qualified traffic and new business opportunities. They should be defined before you start. The Cantù team helps companies in Como, Brianza and Milan choose them realistically.

No: an ad on ChatGPT is paid, while appearing in AI answers is the result of organic work on content, known as AIO optimisation. The two approaches can complement each other. In Cantù, near Como, we help companies in Brianza, Milan and Lugano choose.

The cost of a ChatGPT Ads campaign depends on goals, advertising budget, number of creative variants, analysis and optimisation work and the reports required. There is no one-size-fits-all rate: NewVisibility, in Cantù, assesses these factors with companies in Como, Brianza and Milan before proposing a quote.

The strategy of an Open AI campaign is defined by starting from business, goals, audience and the context in which the offer is relevant, then choosing messages and creative. In Cantù, in the province of Como, NewVisibility sets up this plan with companies before writing the ChatGPT Ads ads.

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