From keyword to conversation
With AI, searching for products and services is increasingly like a conversation: users describe their need in their own words, ask for clarification and reach a choice step by step.
For a company in Como or Brianza this means rethinking messages: it is no longer enough to think about a few keywords, you need to explain clearly why your offer is relevant in that context.
Covering both the ad and the content
Paid ads sit alongside the content on your website: that is why we work together with the SEO content strategy, for companies between Como, Milan and Lugano.
With ChatGPT Ads you can pursue goals such as brand visibility, reaching potential customers, qualified traffic and new business opportunities. They should be defined before you start. The Cantù team helps companies in Como, Brianza and Milan choose them realistically.
No: an ad on ChatGPT is paid, while appearing in AI answers is the result of organic work on content, known as AIO optimisation. The two approaches can complement each other. In Cantù, near Como, we help companies in Brianza, Milan and Lugano choose.
A ChatGPT Ads campaign managed by an agency includes three stages: strategy, ad creation and performance optimisation, with clear reports. NewVisibility handles all of them with an in-house team in Cantù, in the province of Como, for companies in Brianza, Milan and Canton Ticino.
The strategy of an Open AI campaign is defined by starting from business, goals, audience and the context in which the offer is relevant, then choosing messages and creative. In Cantù, in the province of Como, NewVisibility sets up this plan with companies before writing the ChatGPT Ads ads.
You start from a clear benefit for the user, with a direct headline and concrete text. The marketing team in Cantù, in the province of Como, starts from the client's offer and the context in which it can be relevant, then prepares several headline and text variants to compare.