Website development for a luxury classic furniture brand
Jumbo Collection is a renowned name in luxury furniture, offering exclusive interiors made with artisan care and a passion for Italian tradition. Every piece features a sophisticated design that enhances the space it is placed in.
In the classic furniture segment, every brand claims craftsmanship and tradition, to the point that the claim no longer sets anyone apart. The most significant choice in this project was therefore not to claim it but to demonstrate it, with a section dedicated to the applied arts that goes into the detail of the techniques, such as the art of wood marquetry.
It is a substantial difference. Explaining how a marquetry piece is made takes knowledge and time, and for that very reason it communicates expertise in a way no adjective can replicate. The same logic applies to the collections, presented as themed ensembles with their own identity, because in classic furniture the client builds a coherent space rather than buying isolated pieces.
The website also includes an interior design service, which shifts the positioning from selling to supporting the project, a catalogues area for documentation, and a reserved area with password recovery for trade professionals. The project is in English, in line with an international market, and includes an accessibility statement. The brand is part of the Oniro group ecosystem.
In classic furniture, craftsmanship has to be demonstrated
In the classic furniture segment, every brand claims artisan care and Italian tradition. Repeated by everyone, the claim has stopped setting anyone apart. The design question therefore becomes a different one: how do you demonstrate what everyone else merely says?
With Jumbo Collection, the answer was to give space to the applied arts, going into the detail of the techniques, right down to explaining how a wood marquetry piece is made. Explaining a technique requires knowing it, and this communicates expertise in a way no adjective can replicate. We are based in Cantù, in the district where this work is really done, and we know the difference between describing it and merely naming it.
Andrea and Luca, lifelong friends, had already been building websites for several years before giving themselves a name: NewVisibility, in 2013. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a web development agency in the province of Como, which designed the website structure and handled its development.
Luxury classic furniture: exclusive interiors made with artisan care and Italian tradition, with collections conceived as coherent ensembles for a space.
The space dedicated to the applied arts and artisan techniques, such as the art of wood marquetry, explained in detail rather than mentioned in general terms.
Because in classic furniture everyone claims craftsmanship. Going into the detail of a technique demonstrates an expertise that no adjective can communicate.
Because the classic furniture client builds a coherent space. The collection is the unit used by anyone furnishing a whole room or an entire residence.
To give trade professionals, retailers and designers, access to materials and documentation that are not intended for the general public.
Yes, it is one of our main areas. We are based in Cantù, in the furniture district, and we are registered on the Lombardy regional list for fashion and design.