Jumbo collection Development of a luxury furniture website
Development of a luxury furniture website Web
Website development for luxury furniture
To reflect the high quality and elegance of the products from Jumbo Collection, a luxury furniture brand, our agency has created a sophisticated and visually appealing website that captures the essence of the company.
In this sector, a website is judged by the same standards as a piece of furniture: visitors immediately recognise a slapdash solution, and a mediocre interface undermines the product’s promise even before the visitor has read a single line. The platform was therefore designed as an experience, where the rhythm of navigation, image format and white space all work in harmony.
The collections are presented as thematic sets, each with its own identity, because in high-end furniture the customer does not buy individual pieces but creates a cohesive space. This approach allows each collection to be presented with its own distinct atmosphere, rather than being reduced to a grid of identical products.
Underpinning this structure is the work on the images, displayed in a large format and with the quality required to convey materials, finishes and craftsmanship. In a sector where the difference between one piece and another lies in the precision of the carving or the choice of wood, the photographic rendering is not merely an aesthetic element but a selling point. The brand forms part of the Oniro Group’s ecosystem.
In the luxury sector, a mediocre website undermines the product
A luxury furniture brand faces a problem that other sectors do not: its website is judged by the same standards as a piece of furniture. If the interface is slapdash, the visitor perceives a contradiction with the product’s promise even before reading a single line of text.
That is why, at Jumbo Collection, we have focused just as much on the flow of navigation and the format of the images as on the structure. The photographic rendering of a carving or a wood grain is not mere decoration: in this sector, it is the selling point. We are based in Cantù, in the district where this furniture is produced, and we recognise the difference between a detail rendered well and one rendered poorly.
Andrea and Luca, lifelong friends, had already been building websites for several years before giving themselves a name: NewVisibility, in 2013. Since then, we have worked with over three hundred clients. We’re a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after launch.
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NewVisibility, a web development agency in the province of Como, which handled the design, browsing experience and development of the website.
Luxury furniture with exclusive interiors, made with artisan care and Italian tradition, offered through collections conceived as coherent ensembles.
Because in luxury the website is judged like the product. A slapdash interface contradicts the brand's promise before the visitor has even read the content.
Because the high-end furniture client builds a coherent space. The collection is the unit used by anyone furnishing a room or an entire residence.
They are a selling point. The difference between one piece and another lies in the care of the carving or the choice of wood, details that only proper photographic rendering can communicate.
That the rhythm of navigation, image format and white space are decided together, instead of filling a pre-existing layout with whatever content is available.
Yes, it is one of our main areas. We are based in Cantù, in the furniture district, and we are registered on the Lombardy regional list for fashion and design.