Papadatos Video production for the Salone del Mobile 2025
Video production for the Salone del Mobile 2025 Photo/Video
A short video of the Papadatos stand at the Salone del Mobile 2025
For the 2025 Salone del Mobile, Papadatos commissioned NewVisibility to produce a short, fast-paced video capable of capturing the atmosphere of the stand in just a few seconds. This format is increasingly in demand for trade fair communications.
The video moves through living spaces featuring earthy and green tones, richly textured fabrics, tables and accessories, alongside plants and design objects. The rapid editing strings together the most striking images, without any voiceover or titles.
The main video is in 16:9 widescreen format (1920x1080) and lasts 15 seconds. It is designed for use on the website and social media.
The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to provide content for the brand’s channels after the event.
Video production: who works on your content and what tools do they use?
NewVisibility’s video production service begins with a site visit and the creation of a shot list, followed by filming and, finally, editing and post-production. The same team handles the entire process: Andrea as creative director, and Marco and Edis on camera and editing. At trade fairs, we’re working against a tight schedule and with lighting we can’t control: we carry out a site visit before the event opens, draw up a shot list for the different areas and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting adapts to the environment, the sliders and dollies add movement to the camera, and the gimbal keeps handheld shots steady. We provide our own equipment, so we organise the timing and set-up ourselves.
Discover our video production services
About 15 seconds – a quick story suitable for websites and social media.
NewVisibility, a video production agency in the province of Como.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.