Papadatos Video production for the 2022 Salone del Mobile
Video production for the 2022 Salone del Mobile Photo/Video
Video of the Papadatos stand at the Salone del Mobile 2022
In 2022, Papadatos, Greece’s leading furniture manufacturer, once again took part in the Salone del Mobile in Milan, the sector’s most important international event. NewVisibility produced the video showcasing the elegant exhibition space presented during the fair.
The footage showcases sophisticated interiors, featuring modular sofas, glass tables and textured fabrics, alternating between wide shots and close-ups. The editing brings the overall composition and the individual surfaces together in a video with a contemporary feel.
The main video is in 16:9 landscape format (1920x1080) and lasts 32 seconds. The video is designed for the website and social media.
A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing you to showcase the collections to those who couldn’t attend and providing material for newsletters and sales presentations.
From the shot list to the edit: the work of our video department
A successful video begins before the director shouts ‘action’: location scouting, scripting, choosing who will appear on camera, then filming and editing with careful attention to pacing, music and graphics. This is the approach taken by our video production team, led by Andrea (creative director) and supported by Marco and Edis (filming, editing and post-production). At trade fairs, we’re working against the clock and with uncontrollable lighting conditions: we carry out a site visit before the event opens, draw up a shot list for the different areas and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We own all the equipment, which includes LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. Tell us what you want to showcase and we’ll build the video around that.
Discover our video production services
NewVisibility, a video production agency in the province of Como.
The stand’s interior design and details of the sofas, tables and home accessories presented by the brand.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-to-go stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.