Papadatos Video production for the Salone del Mobile 2023
Video production for the Salone del Mobile 2023 Photo/Video
Video of the Papadatos stand at the Salone del Mobile 2023
Papadatos returned to Salone del Mobile.Milano 2023 and once again entrusted NewVisibility with the video for its stand. This collaboration has continued over the years, ensuring a recognisable style from one edition to the next.
The video moves smoothly through the spaces: living areas with spacious sofas, coffee tables made from various materials and armchairs upholstered in luxurious fabrics. The editing alternates between wide shots and close-ups to convey the textures and proportions.
The main video is in 16:9 landscape format (1920x1080) and lasts 32 seconds. It is designed for the website and social media channels.
The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to provide content for the brand’s channels after the event.
The NewVisibility video team: people, methodology and equipment
Who produces NewVisibility’s videos? An in-house team: Andrea as creative director, and Marco and Edis handling filming, editing and post-production. Working with the same team on every project ensures a consistent style and makes communication easier. At trade fairs, we’re working to tight deadlines and with lighting we can’t control: we carry out a site visit before the event opens, map out a sequence of areas to film, and shoot once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
To light the scene and move the camera, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. We own and manage all our equipment in-house. If you’re thinking of producing a video for your company, our video production service is the place to start.
Discover our video production services
NewVisibility, a video production and communications agency in the province of Como.
Because it allows you to maintain a consistent style across videos from different editions and speeds up the organisation of the filming.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-to-go stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.