Papadatos Video production for the 2018 Salone del Mobile
Video production for the 2018 Salone del Mobile Photo/Video
Video of the Papadatos stand at the 2018 Salone del Mobile
Papadatos, a manufacturer of designer furniture and an industry leader in Greece, has been exhibiting at the Salone del Mobile in Milan for many years. After creating the company’s new website, NewVisibility produced a professional video filmed at the stand during the fair.
The result is an elegant and refined tour of the exhibition space: sofas, tables and accessories captured with smooth camera movements and close-ups of the fabrics, to convey the brand’s style to those who were unable to attend.
The main video is in 16:9 widescreen format (1920x1080) and lasts 1 minute and 46 seconds. The video is designed for the website and the brand’s communications.
A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing the collections to be shown to those who were unable to attend and providing material for newsletters and sales presentations.
Video production: who works on your content and what tools do they use?
NewVisibility’s video production service begins with a site visit and the creation of a shot list, followed by filming and, finally, editing and post-production. The same team handles the entire process: Andrea as creative director, and Marco and Edis on camera and editing. At trade fairs, we’re working against a tight schedule and with lighting we can’t control: we carry out a site visit before the event opens, draw up a shot list for the different areas and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting adapts to the environment, the sliders and dollies add movement to the camera, and the gimbal keeps handheld shots steady. We provide our own equipment, so we organise the timing and set-up ourselves.
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NewVisibility, a video and web production agency based in Como, which also created the company’s website.
A tour of the Papadatos exhibition space: furniture, fabrics and details on display at the trade fair.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.