Papadatos Video production for the 2019 Salone del Mobile
Video production for the 2019 Salone del Mobile Photo/Video
Video of the Papadatos stand at the Salone del Mobile 2019
For Papadatos, a Greek designer furniture manufacturer, NewVisibility produced a video of their stand at the 2019 Salone del Mobile in Milan, using cinematic-style cameras and a team of professional videographers.
The video showcases the products with close-ups and warm lighting, in a stand where sofas, tables, sideboards and chairs come together in cosy settings. The result conveys the brand’s identity and the quality of the materials.
The main video is in 16:9 widescreen format (1920x1080) and lasts 33 seconds. It is designed for the website and social media channels.
The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to provide content for the brand’s channels after the event.
A team of video producers, a single point of contact
With NewVisibility, you deal directly with the people who film and edit your video. The video team consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. At trade fairs, time is tight and lighting is beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
For filming, we use our own 300–1,200-watt LED lights, sliders, dollies and Ronin gimbals. The video is designed for the channels where it will be used – website and social media – with the option of a vertical format for Reels and Stories. If you’d like to tell your story, let’s start with a chat.
Discover our video production services
NewVisibility, a video production agency in the province of Como, with professional videographers.
Yes, we work with brands from other countries that are taking part in the Salone del Mobile and need a video of their stand, ready for their website and social media.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.