Production video and interview with the woodcarver for the Jumbo Collection
For Jumbo Collection, we showcased the work of the woodcarver, one of the master craftsmen behind the brand’s furniture. The video combines footage of the various stages of the process with an interview, to highlight the value of hand-carved woodwork.
Close-up shots show the craftsman’s movements, tools and materials, with a brisk pace. The video lasts approximately 1 minute and 56 seconds and is also available in a 9:16 vertical format for Reels and Stories.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute and 56 seconds. The delivery also includes one clip in 9:16 vertical format (1080x1920), designed for Reels and Stories. The video is intended for websites, YouTube and social media.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. In the ‘making of’ videos, we also focus on sound, with sound design featuring the ambient noises of the workplace and the sounds of tools and equipment. A ‘making of’ video brings the value of the work out of the workshop: it showcases the time, skill and expertise required to create a product and makes visible a value that isn’t apparent in the catalogue.
From filming to editing: our video production service
NewVisibility's video production service supports the client from the initial site visit to the delivery of the files. The videos for the ONIRO brands are produced by an in-house department: the creative direction sets the style and the story, while Marco and Edis handle filming, editing and post-production. In a making-of, the point of view matters: close-ups of gestures and materials, editing that gives the work its rhythm, and a format for each channel. In our making-of videos we also take care of the sound, with sound design built on ambient noises and the sounds of tools and equipment.
We film with LED lights from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing always has a brisk pace, because that is what content for trade fairs and social media requires. If you have a product or a stand to showcase, we start with a site visit.
Discover video production
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group. We handled the filming, interviews, editing, post-production and sound design.
A key role: we work on the sound design of workplace noises and the sounds of tools and equipment, which accompany the images.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
It depends on the product and the channels. As a rule, we start with a full-length story of about one minute for the website and create shorter videos for social media.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.