Jumbo collection Video production for the Salone del Mobile 2024
Video production for the Salone del Mobile 2024 Photo/Video
Video of the Jumbo Collection stand at the Salone del Mobile 2024
Jumbo Collection has returned to Salone del Mobile.Milano with a sophisticated exhibition space: entrance hall, central lounge, dining room with seating area, bedroom and workspace. NewVisibility produced the video of the stand.
In the video, the brand celebrates its classic heritage with a luminous and elegant collection, enriched by hand-carved elements in the Louis XVI style and neoclassical decorations such as garlands, bows, rosettes and curls. The camerawork is fluid, the pace brisk.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute and 2 seconds. The final delivery also includes four clips in 9:16 vertical format (1080x1920), designed for Reels and Stories. The video is intended for the website, YouTube and social media; the vertical clips showcase individual rooms.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. The stand lasts just a few days, but the video remains. It’s the simplest way to showcase the collections to customers, architects and agents who didn’t attend the trade fair, and to feed the brand’s channels after the event.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site visit right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. At trade fairs, time is tight and lighting conditions are beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing always has a brisk pace, as this is what trade fair and social media content demands. If you have a product or exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Entrance hall, main living room, dining room with sitting area, bedroom and a workspace.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: sharp editing and clean shots keep viewers engaged on trade fair screens, the website and social media.