Jumbo collection Video production for the Salone del Mobile 2023
Video production for the Salone del Mobile 2023 Photo/Video
Video of the Jumbo Collection stand at the Salone del Mobile 2023
The videographers at NewVisibility have produced the video for the 2023 Salone del Mobile for Jumbo Collection, a luxury furniture brand. Every shot and every detail of the furnishings has been captured to convey the elegance of the stand.
The video moves through the spaces with smooth camerawork and close-ups: inlaid coffee tables, upholstered pieces, beds and lacquered furniture with gilded decorations. The pace is brisk, blending the delicacy of the materials with incisive editing.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute and 20 seconds. The delivery also includes 3 clips in 9:16 vertical format (1080x1920), designed for reels and stories. The video is intended for websites, YouTube and social media; the vertical clips showcase individual rooms.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing us to showcase the collections to those who couldn’t attend and providing material for newsletters and sales presentations.
A team of video producers specialising in luxury and design brands
A design brand’s videos must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a decisive pace, with the same team handling every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. At trade fairs, time is tight and lighting is uncontrollable: we carry out a site visit before the event opens, map out a sequence of locations and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
Our equipment includes LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. Deliverables are designed for multiple channels, featuring both horizontal and vertical videos telling the same story.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Individual areas of the stand, such as the central area, the dining room and the walk-in wardrobe adjoining the bedroom.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.