Every integration starts from the data you already have and what you want to show online. These are the most common areas.
What gets connected
From management system to website, through APIs
- Orders and customer records from the management system
- Contacts and customer history from the CRM
- Product sheets from the PIM
- Reserved areas for customers and resellers
The difference between ERP, CRM and PIM lies in the data each one governs: the ERP manages administration, orders and warehouse, the CRM manages customers, the PIM manages products. Your website can draw on all three through APIs. We explain this to companies in Como, Brianza and Milan.
Business systems integration solves data entered several times, information that does not match between website and management system, typing errors and repetitive manual work. Data is entered once and spreads automatically. We discuss it with companies in Como, Brianza and Milan.
You need to integrate your business software when the same data lives in several systems and someone has to realign it by hand: different information between website and management system, requests to copy over, price lists spread across files. We assess your case from Cantù, for companies in Como and Milan.
Connecting the CRM to your website brings every online enquiry to where the sales team works, with no manual steps. Each contact stays tracked and linked to the customer's history: for a company in Como or Brianza this means a single customer record and reliable data for deciding where to invest online.
The difference between PIM and ERP lies in their purpose: the ERP is the management system that governs administration, orders, warehouse and invoicing, while the PIM looks after product texts, attributes, images and sheets. They do not replace each other: connected to your website they complement each other, and our team in Cantù makes them work together.