Connecting the CRM to your website brings every online enquiry directly to where your sales team works, with no manual steps. Each contact stays tracked, assignable and linked to the customer's history. We at NewVisibility, a web agency in Cantù, build this link through APIs, as part of the integration with ERP, CRM and PIM.
The website stops being an isolated showcase and becomes a source of useful data for those who sell and those who support customers: a concrete advantage for companies in Como, Brianza, Milan and Lugano.
To get website contacts into the CRM, the form is connected to the system through APIs: data is sent and saved in the right record, with nothing to copy over. For companies in Como, Milan and Lugano, duplicates are also checked, and the enquiry is immediately visible to the team.
To track the source of leads in the CRM, the website records the page, channel or campaign they came from when they enquire and sends it to the CRM with the contact's details. Tracking must respect consent, to be checked with your consultant or DPO; our team in Cantù handles the technical side.
To connect forms, newsletter and CRM, sign-ups and contacts are synchronised across the three tools, so each person exists only once and their status is always up to date. NewVisibility, in Cantù, designs the link to measure for companies in Como, Brianza and Milan.
A webhook is an automatic message that one piece of software sends to another when an event occurs, such as a new contact or a change to an order. It aligns systems immediately, without constantly asking for news: we design it in Cantù for companies in Como and Brianza.
GDPR in data exchange between systems is handled by mapping personal data flows, exchanging only the essential fields, linking consents to the systems that use them and protecting access and channels. Legal assessments should be shared with your consultant or DPO; we work in Cantù for companies in Como and Lugano.