ERP, CRM and PIM: what each one is for
The difference between ERP, CRM and PIM lies in the type of data each system governs. They often coexist in a company and your website can draw on all three.
Why tell them apart before integrating them
Knowing which system is the source of each piece of data avoids duplicates and inconsistencies. A price list originates in the management system, a technical sheet in the PIM, a contact in the CRM: your website receives them through APIs and always shows them aligned. From Cantù we help companies in Como, Brianza, Milan and Lugano bring order to these systems. Read more about integration with ERP, CRM and PIM.
Not sure which system to start from?
Describe your situation and we will help you get clarity, whether your company is in Como, Milan or Lugano.
Business systems integration solves data entered several times, information that does not match between website and management system, typing errors and repetitive manual work. Data is entered once and spreads automatically. We discuss it with companies in Como, Brianza and Milan.
You need to integrate your business software when the same data lives in several systems and someone has to realign it by hand: different information between website and management system, requests to copy over, price lists spread across files. We assess your case from Cantù, for companies in Como and Milan.
With automatic integration data travels between systems on its own, while with manual entry someone has to retype it every time. Automation reduces errors and repetitive steps and keeps your website and management system consistent. We offer it to companies in Como, Brianza, Milan and Lugano.
The difference between PIM and ERP lies in their purpose: the ERP is the management system that governs administration, orders, warehouse and invoicing, while the PIM looks after product texts, attributes, images and sheets. They do not replace each other: connected to your website they complement each other, and our team in Cantù makes them work together.
An API is an interface that lets two software tools exchange data following precise rules. One system sends a request, the other checks it and replies. Repeated automatically, the exchange keeps the website and management system aligned for companies in Como and Brianza that connect their systems.