What is an API and how do two software tools communicate?

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An API is an interface that lets two software tools exchange data following precise rules, without anyone having to step in by hand.

Think of a waiter: the customer (one piece of software) places an order, the waiter (the API) takes the request to the kitchen (the other software) and brings back the reply. The website can then ask the management system for a piece of data and show it online, or send it a request received from a form. It is the starting point from which we help companies in Como and Brianza connect their website to their management systems.

A request

One system asks for a piece of information or sends new data, stating what is needed.

A response

The other system checks the request and returns the data or confirms the operation.

A continuous flow

Repeated automatically, the exchange keeps website, ERP, CRM and PIM aligned.

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NewVisibility, communication and digital marketing agency in Cantù
Benefits

Why APIs matter for your company

With an API integration, the data your company already holds also works online: fewer double entries, fewer errors, less time lost on repetitive tasks. From our office in Cantù we work with companies between Milan and Lugano. If the topic is the link between online shop and management system, you will find the details on the E-commerce page.

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Portfolio

Integrations we have built

Have software to connect to your website?

Tell us which systems you use: together we will assess the best route.

Services of interest

REST, SOAP and GraphQL APIs are three styles for getting software to communicate. REST is simple and widespread, SOAP is more formal and common in older management systems, GraphQL asks only for the fields needed. With companies in Como and Brianza we choose based on what the system offers.

A webhook is an automatic message that one piece of software sends to another when an event occurs, such as a new contact or a change to an order. It aligns systems immediately, without constantly asking for news: we design it in Cantù for companies in Como and Brianza.

Real-time integration is for data that changes often, such as product availability; interval-based integration is for stable data such as a price list. For companies in Como and Brianza a mixed approach is often best, decided flow by flow.

To integrate an ERP without APIs you use alternative routes: periodic file exchange, controlled reading of the database or an intermediate layer that translates the data. Each solution has pros and cons and must be chosen after analysing the software, which our team in Cantù does case by case.

The quality of the management system's APIs matters a great deal: if they are documented, complete and stable, the link with the website is straightforward. If they are limited or poorly documented, more analysis is needed, or alternative channels such as exchange files. We check them before quoting, for companies in Como and Brianza.

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