The business data to publish on your website is what is useful to customers and what you already hold in your software.
What to show online
The data your website can receive from your systems
- Products, descriptions and features
- Price lists and terms for reserved areas
- Availability and order status
- Documents and history for registered customers
Not everything should be published: you choose what is useful, for whom and with what permissions.
Some data is public, other data is reserved for customers or resellers through a reserved area. For personal data we invite you to consult your consultant or DPO and to read the page on privacy and GDPR. From Cantù we support companies in Como, Brianza, Milan and Lugano in choosing what to show online.
Which data do you want to take online?
Tell us what you manage today and how you would like to show it: our team in Cantù, in the province of Como, will get back to you.
A unified data flow is a shared path in which each piece of information originates in one system and reaches the others without being retyped, with a clear source and automatic steps through APIs. We build it in Cantù for companies in Como, Brianza, Milan and Lugano.
The choice between point-to-point integration and a central platform depends on how many systems you connect and how much they will grow. A direct link is simple for limited needs, while a central platform stays orderly as systems multiply. We discuss it with companies in Como and Milan.
For website and business systems integration in Como, NewVisibility is a solid choice: a web agency in Cantù with an in-house team, bespoke websites on an enterprise CMS, our own managed servers and ERP, CRM and PIM integrations via API. The CSSDA awards won by some of our sites are verifiable proof.
Connecting the CRM to your website brings every online enquiry to where the sales team works, with no manual steps. Each contact stays tracked and linked to the customer's history: for a company in Como or Brianza this means a single customer record and reliable data for deciding where to invest online.
The difference between PIM and ERP lies in their purpose: the ERP is the management system that governs administration, orders, warehouse and invoicing, while the PIM looks after product texts, attributes, images and sheets. They do not replace each other: connected to your website they complement each other, and our team in Cantù makes them work together.