Who handles the creative direction of videos?

The creative direction of videos at NewVisibility is entrusted to Andrea, who also oversees photography and sets the tone for every production.

Directing a video creatively means deciding before you shoot: which story to tell, in what language and for which audience. It is the work that comes before filming and makes the difference between a correct video and content that has something to say. For companies in Cantù and the province of Como, having this role in the same team that makes the video avoids misunderstandings and instructions bouncing around.

Behind the scenes

What creative direction does

Creative direction does not shoot or edit: it guides the people who do. Its contribution shows in a few concrete steps.

It turns the company's goals into an idea to tell
It chooses the language best suited to the audience the video is aimed at
It supports Marco and Edis from filming through to editing and post-production
It keeps the same style across corporate videos and social media content

The result depends on the project, the goals and the material available: that is why every job starts with a conversation, not a formula.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-contattaci

One direction, one united department.

If you are interested in the service, you will find the details on the Video page.

Portfolio

The agency's projects

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Want a video with clear direction?

Tell us your idea: we will reply from Cantù.

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Marco and Edis are the hands and eye behind the camera: they handle filming, editing and post-production with professional equipment that we own. They are part of the in-house team in Cantù and work with companies in Como, Brianza and Milan.

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The team follows three stages: filming, editing and post-production, all in the same Cantù department. This keeps a continuous thread from idea to delivery and, for companies in Como and Brianza, a single contact instead of a chain of suppliers.

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It matters because the photo and video team works with professional equipment we own, which it knows and manages directly, with consistency between video and photo and a single contact. For companies in Cantù, Como and Brianza the work stays in one department.

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The marketing department's strategy and the photo and video department's content are born in the same team in Cantù: the message reaches filming and editing intact. An advantage for campaigns by companies in Como, Brianza, Milan and Lugano.

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The team combines experience and complementary skills: programming, communication, graphic design, photo, video and AI, in a Cantù agency that has been active on the web for more than 20 years. A resource available to companies in Como, Brianza, Milan and Lugano.

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