For companies in Como, Brianza and Milan, strategy and content in the same team mean a more consistent campaign.
Find out more about both sides of the work: social media campaigns and corporate videos.
Marketing and video
One campaign, two skill sets
Marketing and video work together on a campaign because a strategy, to reach the right people, needs content that lives up to it. The marketing department defines the strategy and the sponsored campaigns on social media and search engines; the photo and video department, with its own professional equipment, produces corporate videos and content designed for social media.
Because both work in the same Cantù agency, the message chosen at the strategy stage reaches filming and editing intact, and the images are designed from the outset for the channel on which they will be published.
How they fit together
What each department brings
Every campaign is different, but the two departments' contribution follows a common logic.
Strategy
Bespoke, no two recipes are the same
Creative direction
A visual story consistent with the message
Filming and editing
Professional content for social media and for the company
Campaigns
Sponsored on social media and search engines
Measurable goals
Results depend on the project and the sector
Want a campaign with bespoke video content?
Tell us your goal: marketing and video work together, from the province of Como to Lugano.
The AI team comes in when artificial intelligence can make a project more useful, for example for bespoke content, chatbots or data analysis. There is no fixed moment: it depends on the company's needs, in Como, in Brianza or in Milan.
It means that all departments, with their different skills, work towards the same goal, the client's. In the Cantù team, a shared vision keeps website, content and campaigns consistent for companies in Como, Brianza and Milan.
You start from the project: from the needs of the Como company you work out which departments to involve, from graphic design and development to marketing, photo, video and AI. The in-house team in Cantù can combine skills differently for each client.
The team brings together programming, communication, graphic design, photo and video, and artificial intelligence. Together, these skills complete a project: in Cantù we present them as one team, ready to work for companies in Como and Brianza.
Developers turn the graphic design work into code and bring in the goals and content from marketing, all within the same Cantù team. A website for companies between Milan and Lugano is born this way, from a shared vision.