There is no fixed moment: it depends on what the client wants to achieve. In the team, artificial intelligence is a practical working tool, and the dedicated department works side by side with the others to bring it into projects when needed, from the province of Como to Milan and Canton Ticino.
AI does not replace the other skills: it works alongside them. Development, marketing and graphic design carry on doing their jobs, and the AI team steps in when an intelligent tool can improve the result.
The proprietary Aisk module, created in-house, is an example of how the Cantù agency brings artificial intelligence into its clients' projects. For anyone wondering when it makes sense to introduce it, the answer always comes from a conversation about needs.
It means that all departments, with their different skills, work towards the same goal, the client's. In the Cantù team, a shared vision keeps website, content and campaigns consistent for companies in Como, Brianza and Milan.
You start from the project: from the needs of the Como company you work out which departments to involve, from graphic design and development to marketing, photo, video and AI. The in-house team in Cantù can combine skills differently for each client.
Because all the services start from the same idea and the same team, without the client acting as go-between among suppliers. With the in-house team in Cantù, companies in Como, Brianza and Milan get a consistent style and messages.
Developers turn the graphic design work into code and bring in the goals and content from marketing, all within the same Cantù team. A website for companies between Milan and Lugano is born this way, from a shared vision.
For a website faithful to the design, designers and developers work in the same team in Cantù and talk throughout the project, not just at handover. The design goes online without losing anything, for companies in Como, Brianza and Milan.