How much do real people matter in a company's communication?

Real people in corporate communication matter a great deal, because they are what makes a company recognisable and credible: a logo is forgotten, a face and a way of doing things stay with you.

When a company in Como, Brianza or Milan tells the story of who works there, the visitor stops seeing a profile page and starts seeing someone to talk to. It is an advantage above all in sectors where trust weighs as much as the product.

It applies to agencies too: behind every NewVisibility project there are people who, besides skills, bring enthusiasm and character. That is what the Office wall is for.

Credibility

Showing who works in the company tells the client there is someone who stands behind what is promised.

Recognisability

A team's character sets a company apart from others offering the same thing, even in the same area.

Relationship

A client who knows who they are talking to arrives at the first meeting calmer and more open to dialogue.

Meet the team

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Common sense

A note on respecting people

Publishing photos of people always requires attention to the consent of those pictured. It is not legal advice, but a principle we apply ourselves: for details on data processing see our privacy and GDPR page.

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Portfolio

Communication that works

Go to the web portfolio

Hessentia

Hessentia Website development – Hessentia Cornelio Cappellini, a furniture company

Web

Joia Paris

Joia Paris Marketing strategy

Marketing

Villa Clementina

Villa Clementina Website development – Boutique Hotel on Lake Como

Web

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Want to tell the story of the people in your company?

The Cantù team helps you do it with website, photos and video.

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To communicate authentically without losing professionalism, it helps to separate the levels: rigorous substance on the institutional pages, a human tone in a space dedicated to people. This way a Como company keeps order and credibility, as NewVisibility does in Cantù with the Office wall.

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Spontaneity and a polished website coexist because they work on different levels: the website takes care of structure, graphics and clarity, while spontaneity concerns content and tone. NewVisibility, in Cantù, builds bespoke websites for companies in Como and Milan that can also include more human spaces.

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Overly constructed communication risks seeming distant, similar to competitors and out of line with how you really work. For a company in Como or Brianza, where trust carries weight, it is better to give space to people: that is the idea behind the NewVisibility Office wall in Cantù.

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An agency's transparency reduces surprises: you know who you work with, how and where. For a Como company, choosing NewVisibility means having in Cantù a recognisable team, a portfolio you can browse and an open behind the scenes.

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The portfolio shows the projects delivered to clients, while the Office wall shows the behind the scenes of the Cantù agency: people, enthusiasm and character. They are two complementary views, useful for a company in Como or Brianza choosing a partner.

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