Authentic does not mean informal at all costs. It means that what you write and show matches how you really work. A company in Como can have a polished website, precise content and also a lighter space where its people are shown: the two levels support each other.
A few measures we apply when we think about a company's communication:
The Office wall is our way of applying this principle: the website of NewVisibility, a Cantù agency, stays professional in every section, while a dedicated page lightly tells the story of the enthusiasm of the people working on projects.
If you have a company in Como and want to understand how to set up something similar, a bespoke website is the starting point.
Spontaneity and a polished website coexist because they work on different levels: the website takes care of structure, graphics and clarity, while spontaneity concerns content and tone. NewVisibility, in Cantù, builds bespoke websites for companies in Como and Milan that can also include more human spaces.
Overly constructed communication risks seeming distant, similar to competitors and out of line with how you really work. For a company in Como or Brianza, where trust carries weight, it is better to give space to people: that is the idea behind the NewVisibility Office wall in Cantù.
Yes, a company in Milan or Lugano can show its behind the scenes on its website, with a dedicated section, a consistent tone and clear links to contacts and services. NewVisibility, a Cantù agency, supports Lombard and Ticino companies with this kind of content too.
The portfolio shows the projects delivered to clients, while the Office wall shows the behind the scenes of the Cantù agency: people, enthusiasm and character. They are two complementary views, useful for a company in Como or Brianza choosing a partner.
The signals of how an agency works can be read in its website, in the people it shows and in the consistency between what it says and what it does. For a company in Como or Brianza they are useful clues, to be checked in person in Cantù too.