What the timing depends on
Every situation starts from a different base.
A method is better than a promise
A periodic check shows whether things are moving, without assuring an outcome. Our team in Cantù discusses this with companies in Milan and Lugano before starting. For costs and activities see also the AIO page.
Want to understand how to set up observation?
Write to us from Como, Brianza, Milan or Lugano.
The AIO report is agreed with the NewVisibility team in Cantù and can include citations, sources, visits from AI and recommended actions. For a company in Como it describes the situation and proposes priorities, without promising results.
AIO results are not guaranteed because AI generates different answers with every request and models change without notice. No agency, in Como or Milan, controls what an assistant cites: all that can be guaranteed is method and transparency.
The return on AIO is assessed by comparing the agreed goals with useful signals: enquiries, requests and the brand's presence in AI answers. For a company in Brianza or Como there is no single formula and it should be read with caution.
The frequency of the AIO audit depends on the sector, changes to the website and the company's initiatives: there is no deadline that suits everyone. For a company in Como or Brianza with frequent news it makes sense to check more often, always using the same questions to compare results.
Website visits with Google's AI answers can change in different ways depending on the search, sector and content: those who want to dig deeper open the sources, while those looking for a quick answer may stop at the summary. For companies in Cantù and Milan it should be observed case by case, with no numerical forecasts.