The costs that come back every year
The recurring costs of an online store include hosting, maintenance, licences and external services, payment fees and marketing activities.
They should be budgeted from the start, because an e-commerce site is a living business, not a project that ends when it goes online. If your company is in Como or Brianza, this is where we begin to build a realistic budget.
Where recurring expenses are concentrated
The amount of each item depends on the size and complexity of the project.
Online payment fees affect the margin on every order and depend on the payment method, your contract with the provider and sales volume. They are not part of the development cost: from Cantù we integrate cards and PayPal into the checkout for companies in Como, Brianza and Milan; you choose the provider.
A bespoke e-commerce site makes sense with integrations, B2B logic and growth over time; a SaaS platform suits simple catalogues and a quick start. The Cantù team helps companies in Como, Brianza, Milan and Lugano choose: bespoke needs a larger initial investment but follows your processes.
The return on an e-commerce site is calculated by comparing the revenue generated with all costs: development, management, fees, logistics and marketing. Margins, conversion, acquisition cost and repeat purchases all count: with companies in Como, Brianza and Milan we start from the data of each project.
To choose couriers for your e-commerce site, compare coverage, type of goods, tracking, returns and integration with your management system. No courier is best in absolute terms: it depends on your catalogue. From Cantù we connect them to the stores of companies in Como, Brianza and Milan.
Social campaigns for an e-commerce site are built by defining an audience, creating a message with product photos and videos and taking the user to the right product page. In Cantù we set them up for companies between Como and Milan, with measurable goals and remarketing for people who have already visited the site.