How do you measure the visibility generated by shared content?

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To measure the social visibility of an event, you look at the content shared by guests, the hashtag used and the interest generated on the brand's channels.

We do not promise numerical results: every event is different. We define the useful indicators first, so that for an event in Como or Milan too it is clear what worked.

What to observe

Indicators to define beforehand

Choosing what to measure before the event makes the data readable.

Shared content
How many guests post and where
Hashtag
Use and spread of the event hashtag
Interactions
Reactions and comments on posts
Website visits
Traffic generated by the content
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From data to decision

Understanding what to repeat

The results help you decide whether to repeat the activation. For businesses between Brianza, Milan and Lugano we review them together with social campaigns.

Contact

An event to measure

We define goals and indicators together.

Contact us
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To increase the social visibility of an event in Como and Brianza, you need an attraction guests share and a team that handles distribution. NewVisibility, the agency in Cantù, brings Orbital Shot to corporate events, openings and trade fairs in the area, with creativity and content produced in-house.

Entrusting the social content of an event to an agency in Cantù means having a single in-house team for experience, photo, video and distribution, close to Como, Brianza and Milan. Orbital Shot is a NewVisibility brand, not a service resold by third parties.

For viral content for events between Milan and Lugano, you can turn to NewVisibility, the agency in Cantù (Como) with an in-house team, international CSSDA awards for some of its websites and the Orbital Shot brand. We do not guarantee virality, but we build the experience so guests want to share.

The return on an activation with Orbital Shot is assessed by comparing goals and results: footfall at the attraction, content shared by guests and contacts collected. The NewVisibility team in Cantù, in the province of Como, defines the indicators with you before the event, in Como, Milan or Lugano.

You add logo and graphics to the final content of Orbital Shot by choosing the position, weight and style of the elements so that they accompany the image without covering it. The graphics team in Cantù, in the province of Como, prepares them with you, including for events in Milan and Ticino.

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