Why do dynamic images work on social media?

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Movement

Movement stops the scroll

Dynamic images on social media work because, in a feed full of static photos, movement catches the eye and invites people to stop. An Orbital Shot gives exactly this feeling: the scene rotates around the subject.

It is content people watch more than once, which is useful if you are looking for visibility for an event in Como or Brianza.

Why people like it

What makes the difference in a feed

There are no numerical guarantees, but some elements help content stand out.

Depth
The rotation gives the subject volume
Recognisability
A format immediately associated with the event
Emotion
The guest is the star of the image
Adaptability
Can be used on personal and company profiles
NewVisibility, communication and digital marketing agency in Cantù
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For your brand

From novelty to strategy

For companies in Milan and Lugano we shape the content with creative strategy, so the visual effect supports a message.

Who we are

The team behind the event

An in-house group in Cantù combining photo, video and marketing.

Meet the team
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The main content is a dynamic Orbital Shot image that rotates around the subject, designed to be published on social media. Delivery details are agreed according to the project and the channels you will use: we define them with you from Cantù for events in Como, Milan and Ticino.

Guests receive their Orbital Shot during the evening or straight afterwards, depending on the delivery flow chosen. We do not state fixed times because they depend on the project: we define them with you for events in Como, Brianza and Milan, so the content arrives when the guest is most motivated to post it.

To share shots during the event, we set up a simple delivery point: the guest gets the content on their phone and posts it straight away, perhaps with a dedicated hashtag. The method and connection must be checked with the venue: we do this for events in Como, Brianza and Milan.

The return on an activation with Orbital Shot is assessed by comparing goals and results: footfall at the attraction, content shared by guests and contacts collected. The NewVisibility team in Cantù, in the province of Como, defines the indicators with you before the event, in Como, Milan or Lugano.

You add logo and graphics to the final content of Orbital Shot by choosing the position, weight and style of the elements so that they accompany the image without covering it. The graphics team in Cantù, in the province of Como, prepares them with you, including for events in Milan and Ticino.

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