How much does a social media campaign for a manufacturing company cost?

The cost of a social media campaign for a manufacturing company is not a fixed figure: it depends on the objective, the market and B2B audience you want to reach, the platforms chosen, the creative (for example product and production videos), the duration and the level of management and reporting. The advertising budget, paid to the platform, and the agency fee are separate items. At NewVisibility, in Cantù, we set the budget with you and monitor it every day.

What it depends on

The cost variables

We look at them before preparing a quote, so you know what you are paying for and why.

Objective

Brand awareness or B2B contacts

Market

Companies, buyers and partners to reach

Platforms

LinkedIn, Facebook, Instagram

Creative

Product, production and plant videos

Management

Daily monitoring and final report

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Two separate items

Advertising budget and agency fee

The advertising budget goes directly to the platform; the agency fee covers strategy, management and reporting. Keeping them separate makes it clear how much you are investing in visibility. For tax and invoicing aspects of advertising, check with your consultant.

Discover our social media campaigns for industrial and manufacturing companies.

Contact

Would you like a quote for your company?

Tell us about your market and objectives: we will agree on budget and platforms together.

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B2B social campaigns for manufacturers help you get found by companies, buyers and partners through targeted ads: LinkedIn for the professional audience, Facebook and Instagram for reach and visual storytelling. They do not guarantee results, but they are measured through testing and reports. NewVisibility, in Cantù, sets them up starting from your market and objectives.

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LinkedIn for manufacturers is useful because it is designed for a professional audience: it lets you aim ads at companies and business decision-makers. It often works alongside Facebook and Instagram, which offer reach and visual formats. NewVisibility, in Cantù, assesses with you which combination of platforms suits your market.

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To show production processes in social media ads, video is the most effective format: a plant, a machine in operation or a department at work is easier to understand when you see it. Corporate videos should be adapted to each platform's formats. NewVisibility, in Cantù, produces videos with its in-house team and uses them in campaigns.

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B2B lead generation on social media uses targeted ads that lead to dedicated forms or landing pages, where people interested in your products leave their details. Remarketing reaches people who have already visited your website again. NewVisibility, an agency in Cantù, sets up these campaigns for manufacturers in Como, Brianza, Milan and Lugano.

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To reach buyers and business decision-makers, social campaigns combine professional platforms such as LinkedIn with targeting by interests, behaviour and location, and audiences similar to your best customers. The message starts from your market and products. NewVisibility, in Cantù, sets up and optimises targeting day by day.

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